Open source CRM written in Java – part 1

Cream 2.0 “Sofija” is an open source CRM system designed specifically for the media industry. The solution is written in Java and is tailored to meet the requirements of those in the publishing sector. It supports subscription management, incoming and outgoing customer communications, and features reporting and analytical functions that are easy to use.

Its functionalities for the end users include text and HTML emails, a WYSIWYG HTML editor, HTML newsletters, a localized user interface, compatible with Windows, available in Dutch, German, Spanish, Russian, and other languages.

In terms of development, its features include a Turbine 2.3.1 framework, a Torque 3.1.1 object persistence layer, a Velocity 1.3.1 template engine, and a Maven software project management and comprehension tool.

The CRM application from SourceTap is an open source Sales Force Automation (SFA) tool written in Java. The tool offers standard SFA functionalities such as lead, account, and opportunity management. It enables the sales management team to respond quickly to market trends.

By enabling accurate forecasting and the sharing of information between sales teams, the SourceTap CRM allows sales representatives to customize their offerings as per the needs of the prospective clients. Thus, by fostering collaborative efforts the tool enables the sales team members to close more deals. The tool adapts to the varying sales cycles for different products in the same organization.

Information exchange among customer service teams, channel partners, marketing teams, etc occurs in real-time. All involved can access detailed account information. The reporting system available in the tool facilitates an easy review and analysis of current and historical data. This allows the sales managers to judge trends in customer and market behavior.