Oracle’s Singapore strategy

Down Singapore way, Oracle unveiled its go-to-market strategy and a full menu of flexible customer relationship management deployment options for small- and medium-sized businesses.

“Oracle continues to extend its CRM market leadership and widen the functionality gap over its smaller competitors,” said Oracle Corp. Asia Pacific Division vice president Will Bosma in making the announcement, “because we provide organisations with the widest choice and maximum flexibility in deployment options.” Okay, then.

Bosma also announced that Oracle would be rolling out a number of customer events and outreach activities to address “the pressing need of Singapore’s SMBs to understand and appreciate the importance of improved customer insight in their business.”

According to analyst firm IDC, Oracle is the top CRM provider in Asia Pacific region. Oracle’s share of Singapore’s CRM market is 23 percent. Among Oracle CRM On Demand customers in the region are RPM Solutions, Aquion, RedRock, Ndevr, Leo Paper Group, and NBO Group. Altogether, Oracle boasts over 4,800 applications customers in region, of which more than 40 percent are SMBs, and more than twenty percent are running Oracle CRM applications.