Perceptions of precipitation

On-demand customer support software providers Parature, announced today that The Weather Channel Interactive is leveraging Parature’s customer support solution across seven departments. The implementation is part of the Weather Channel’s strategy to gain detailed insight into custome’ perceptions and behavior.

Prior to using Parature’s Customer Support Solution, The Weather Channel Interactive was using a mix of in-house solutions developed internally. Parature will provide a customizable online support portal integrated into The Weather Channel’s website designed as a customer support gateway for customers to receive support directly from The Weather Channel Interactive support team, or via self-service options that enable customers to assist themselves any time.

New key support tactics The Weather Channel Interactive now offers their customers include a knowledge base of helpful articles, surveys for customer feedback, and the download center where software, documents and other files can be obtained by customers via secure login.

The Weather Channel is a 24-hour weather network with gorgeous-looking maps and tons of meteorological information seen in over 90 million U.S. households. Its website, weather.com, reaches more than 30 million unique users per month, and ranks no. 11 among hit counts from the U.S. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, Va.-based, privately held media company.

Parature provides on demand customer support and help desk software. Currently among Parature clientele are Office Depot, ATI Technologies Inc. and Florida State University. Parature offers a free 30-day trial at www.parature.com.