Perfect 10 for Oracle?

Oracle has released Oracle CRM On Demand version 10 and market players are not only merely sitting up and taking notice, but offering praise with expressions like “Oracle in delivering,” “the product is evolutionary” and even “earth-shattering” within. Based on Siebel’s hosted CRM application, the newest version of Oracle CRM On Demand promises enhanced customization capabilities in its custom objects, custom tabs, simplified sign-on and list management.

Oracle touts the product’s support for sales and service processes as well: a number of sales processes have been added to the scheme, as have assessment scripts. Prices start at seventy dollars per user. Yankee Group customer strategist Sheryl Kingstone said that “Oracle is sticking with the [Siebel] roadmap even considering the acquisition … This is just a proof point that they’re delivering after the acquisition. “What’s earth-shattering,” continued Kingstone, “is that [Oracle is] doing things relatively quickly to meet customer needs.”

In the midst of transforming the company purchased for $5.8 billion, Oracle has generally received quite a bit of negative press in recent times; criticism mainly centers on high user fees, but doubtlessly Oracle interests are hoping Version 10 may deflect some of the detraction.