Pharma CRM on the Cutting Edge

According to the report entitled Pharmaceutical Customer Relationship Management by pharmaceutical business intelligence firm Cutting Edge Information, 92 percent of companies surveyed already have or plan to integrate several databases when they implement their CRM initiatives.

“Pharmaceutical Customer Relationship Management” looks into “how top companies build solid business cases to attain sufficient resource backing for CRM programs as well as to win senior management buy-in.” The report contains budget and staffing metrics for thirteen different customer relationship management programs.