Phase one done at Retail Ventures

Retail Ventures, Inc. recently announced the successful completion of first-phase Teradata’s Teradata Warehouse and CRM solution. Teradata Warehouse and CRM make possible desktop-driven campaign analytics and communication tools (particularly in areas of marketing activity) for Retail Ventures; customer services are also being supplied by Teradata.

The Teradata system assists in reducing campaign logistics and labor costs, improving resource allocation for data management, and reducing time spent in campaign processes. Retail Venture Services customer and marketing systems director Jerry Bisaha was quoted in press material as stating that “The value of actionable information generated from our data warehouse platform and CRM applications is driving the need for additional capacity as we increase our analytical activities.”