Pour some Sugar

Friends, Romans, countrymen, lend Sugar your ears. (Oh, come on, it’s easy, you can do it right over the internet and everything.)

SugarCRM, in a recent push to increase their visibility in the software as a service market, has a few things they want to say. They’ll be telling the world (or that fraction which appropriately logs in) on October 5 in a live webcast entitled “CRM: On-Demand or On-Site? Choose the Right Deployment Option.”

The webcast will “provide expert and analyst insight into the cost and benefits of deploying CRM software On-Demand versus On-Premise.” Webcast guests include technology analyst Tim Clark, a partner at The FactPoint Group, and author of the SugarCRM whitepaper (more on this momentarily; SugarCRM’s CTO Jacob Taylor; and Sterling PCU’s GM of sales and marketing, Christopher Edwards.

Topics to be addressed during the webcast include: “Best practices for choosing an on-demand or on-site CRM system”; “16 decision points to consider when evaluating CRM deployment options”; “How leading customers are using CRM systems to better manage customers”; and “Two secret ingredients of any successful CRM initiative.” “CRM: On-Demand or On-Site?

Choose the Right Deployment Option” will take place on Thursday, October 5, 7pm Greenwich Meridian Time.

The aforementioned Sugar whitepaper — “CRM: On-Demand or On-Site? Choose the Right Deployment Option” authored by Clark – “looks to the different options enterprises have when it comes to deploying CRM software.”

According to TMCNet, the paper addresses many topics, including assessing different bits of the decision making process, including CRM options, keeping issues such as business requirements, IT capabilities, strategic goals and security. The whitepaper is available here.

SugarCRM is a provider of commercial open source customer relationship management software for companies of all sizes, offering deployment options in on-demand, on-premise and appliance-based formats. Company statistics say that in 2006 alone, SugarCRM downloads have doubled from 400,000 to over 800,000.