Pythagoras makes a house call

UK-based healthcare equipment group Huntleigh Technology has taken a bit step in CRM use, equipping its sales forces with a handheld CRM solution from SalesLogix to “cope with the complexity of selling to the National Health Service and other healthcare providers.” Integration specialist Pythagoras Communications, a UK leader in integration of sales and marketing customer relationship management solutions performed the implementation.

Pythagoras representatives recommended SalesLogix as the base software for because of its design to use the internet and wireless technologies including the Blackberry device. The Huntleigh solution is designed to provide its salespeople with real-time information via Blackberry handheld devices and GSM card-enabled laptops. Huntleigh sales teams reportedly had been using on paper-based systems (!), and the company desperately needed a program to measure current performance through improved management reporting, set new operational targets, and measure progress towards them.

The solution is to be phased in geographically and in terms of functionality in two stages. The first stage, contact and activity management is currently up and running in Australia and several European; this phase will be considered complete once integration in the United States is performed. Opportunity management and marketing makes up stage two, also to be rolled out one country at a time. UK-based Huntleigh Technology PLC is group specializing in research and development for the global healthcare industry, involved in the design, manufacture, distribution and rental of medical equipment.

Specifically, Huntleigh dominates the areas of (hypochondriacs and those sensitive to suggestion need read no further) pressure area care for the prevention and treatment of pressure ulcers; patient positioning and transportation equipment; intermittent pneumatic compression for the prevention of deep vein thrombosis; and diagnostics and monitoring equipment for obstetric, vascular, cardiology and vital signs applications. Isn’t biology fun. Huntleigh Technology is represented in over 120 countries and a boasts a worldwide staff of 700. Pythagoras Communications is reportedly the UK market leader in CRM consulting and solutions providing.