Question for the Guru

Judging by sheer names alone, the teaming of QuestionPro and CRMGuru.com seems like a match made in heaven.

QuestionPro is a provider of online survey services and CRMGuru.com is reportedly the world’s top online community focused on Customer Relationship Management. The teamup hopes to “jointly create opportunities to highlight ways that technology can help businesses glean critical insights necessary to drive sales and measure customer satisfaction.”

A tad more specifically, the two companies will jointly develop a set of online tools to help CRMGuru members assess and improve their CRM initiatives. The tools are expected to be unveiled in early 2007.

QuestionPro currently offers a set of tools for conducting online surveys, offering features for developing surveys including branching, randomization, extraction, and compound branching. QuestionPro’s integrated emailing system gives the user the ability to send mass invitations and track response rates. QuestionPro’s largest recent claim to fame was its achievement of certification status with salesforce.com’s AppExchange.

The CRMGuru.com website is a community development that seeks to assist business leaders with Customer Relationship Management initiatives, through articles, discussion, newsletters, reports and online events. CRMGuru.com reportedly serves more than 300,000 newsletter subscribers and site visitors monthly from 200 countries worldwide.