Really Simple Solutions Releases DribbleMail for CRM

Really Simple Solutions, the UK’s largest hosted CRM provider, released an email marketing tool last week: DribbleMail. The product is available through integration with Really Simple’s on-demand CRM service, and allows direct mail marketers to efficiently plan and execute email marketing campaigns. Like many of the enterprise software add-ons released recently, DribbleMail is an SaaS tool and gives subscribers instant access to campaign information.

The tool arranges for bulk emails to be sent at integrals, which allows users to better manage their leads and customers. Tony Selmes, Business Development Manager at B2M Solutions (a mobile device management developer), noted the integration with the CRM platform saved the company time from having to move data and results between emailing and CRM systems. Sending out email batches at integrals also cuts down on the number of messages caught in spam filters. The service offers full tracking and monitoring abilities, which, compounded with the trickle method, will give users more accurate campaign reporting.

DribbleMail may not be a groundbreaking device, but it is a smart one, and it will be interesting to see how efficient productivity tools become with SaaS capabilities.