Reflections on auto retail

“Few industries,” opine the PR folks at Salt Lake City-based Arkona, Inc., “suffer more from the lack of integrated document management systems than the automotive retail market, as evidenced by the daily document shuffle that occurs inside a dealership.”

To this end, Arkona announced the release of its Arkona Reflections, a digital imaging and document retrieval product for the automotive dealer market.

Arkona will be presenting its Reflections and its ASP-based DMS offering at the NADA show in Las Vegas this week.

Founded in 1996, Arkona is a public company specializing in on-demand automotive and powersports management solutions. Arkona’s dealer management system lays claim as market leader in e-business solutions for automotive dealers that fully integrate back office systems with a retail web presence.