Research from the Cutting Edge

Here at CRMchump, we’ll arbitrarily declare “Pharmaceutical Customer Relationship Management: Developing and Improving CRM” the study release of the week. This one comes out of Cutting Edge Information (great name there: 9.4 out of 10 on the CRMchump Slicker Than Thou Company Names Scale) and features as principal finding that “many pharmaceutical CRM initiatives suffer from the lack of a firm definition.”

A free summary and the report itself are now available at PharmaIndustryCRM.com; the study focuses on the inner workings and best practices of CRM initiatives at top pharmaceutical companies. In the teaser preceding release of the report, Cutting Edgers write that “for some companies, CRM primarily means a database which tracks campaign efforts, whereas at others CRM has flourished into a culture of sorts, which encompasses all the marketing efforts for a brand.”

Clarification, concludes the study, is needed. “Pharmaceutical Customer Relationship Management” contains budget and staffing metrics for thirteen different customer relationship management programs. Research Triangle Park, N.C.-based Cutting Edge Information is a research firm specializing in reportage for the pharmaceutical, biotechnology and medical devices industries.