Reupping (and it feels so good)

Reupping a contract in the business world is such a nice thing, isn’t it? It expresses the mutual fondness of two companies, it represents the satisfaction they have derived from mutual benefit, it states that two happy companies would do it all over again if they had the choice. It’s kind of like renewing marriage vows…

In any event, the newly metaphorically bejeweled CRM applications provider StayinFront recently announced its new three-year contract with Randox Laboratories Ltd, a privately owned diagnostic reagent and equipment manufacturer located in the UK.

Randox employs StayinFront CRM in life sciences, analytics and workflow to manage and facilitate sales and marketing efforts and messaging across 130 countries on six continents.