Rich Koch as V.P marketing – Saratoga Systems

CRM solutions provider Saratoga Systems announced the appointment to the team of Rich Koch as vice president of marketing. Koch brings his sales portfolio most recently from Avolent Inc. and a résumé which includes stints as Metreo corporate marketing vice president and marketer at Emdeon (née Healtheon / WebMD).

Primary on the Saratoga Systems agenda for the new VP will be responsible for creating brand awareness for Apresta, Saratoga Systems’ new wireless division, Apresta. Koch is also responsible for promoting Saratoga Systems’ latest generation of CRM software to Global 2000 companies and expanding market awareness for Saratoga CRM for vertical market applications in financial services, energy, health care, and other industries.

Demonstrating his own prowess with some early marketing for his new employer, Koch in a statement said that “Saratoga Systems has found a way to provide technology that readily adapts to a variety of business processes and sales applications, and as a result has an impressive roster of customers … I am looking forward to working with Saratoga’s customer base and sales team to evangelize the true value of a CRM solution that adapts to your way of doing business.”