Riffa Views riffing on Sage

Representatives speaking on behalf of Bahrain-located property development Riffa Views has announced its move in “competitive service quality,” namely implementation of the Sage Accpac CRM system. Through the Sage Accpac CRM system, all property account managers at Riffa Views have project information available to them on-screen.

Using Sales Force Automation, Riffa Views has built “greater efficiency” within its sales force by offering easy access to information. In future, Riffa Views developer Arcapita plans to use Sage Accpac CRM campaign management feature to run targeted marketing campaigns; Riffa Views will also extend Sage Accpac CRM to online information of property availability for customers and within the different company departments.

Riffa Views is a project of Arcapita, a Bahrain based bank with real estate investments totaling US $2.5 billion including Bahrain Bay, a waterfront development, and Victory Heights in Dubai Sports City. Billed “the first master-planned property development in Bahrain,” the development project will fill an area of 23 million square feet with 900 villas, an international school, commercial facilities and recreational facilities.

Said Riffa Views managing director Yasser Abdulla: “Our vision is to bring new concepts in residential living and commercial investments to the region.”