Rojo’s mojo

Philippines-based enterprise software provider SES announced completion of a rare “reverse merger” on Friday. Fellow Filipino software firm SFWJ acquired 100 percent of SES shares and has replaced its board of directors and management with those of SES. All SES assets, businesses and operations have been merged into SFWJ.

Of course, with the announcement came SES’ window of opportunity to seize the PR moment. SES thus spun the reverse merger announcement as “concentrating its resources to gain leading position in CRM market for small and medium-sized enterprises in Asia Pacific, with a special focus on telecom operators.”

“Today, most small to medium-sized organizations, especially in the Asia Pacific region, lack computerized CRM tools. Most CRM tools designed for telecom operators (such as Clarify, Microsoft and others) are very expensive, complex and require long implementation processes…” said now SFWJ CEO Clarisa Rojo.

SES’ latest addition to the market is Effective, a flexible software platform for organizational functions such as sales/marketing, service delivery, resource and operations management.