S1: A new one

According to prnewswire the launch of the S1 Marketing Center was announced today by customer interaction software solutions vendor S1 Corporation. Promising to improve cross selling, S1 Marketing Center represents an additional component to the firm’s Full Service Banking Application. S1 Marketing Center is integrated with the Fidelity National Information Services, Inc. MISER core processing system. S1 Marketing Center is also integrated with MISER and Seibel data warehouses. S1 Marketing Center for MISER profiles data on customers, segments for specific seasons and promotions, with the goal of identifying cross-selling opportunities for customer service representatives. The software defines appropriate cross-selling responses for bank tellers, account service representatives, contact center representative and internet channels.

S1 Marketing Center delivers cross-selling prompts when transactions occur with a qualified customer. In after-sale features, S1 Marketing Center can track customer response, goal achievement, sales results and referrals. In press material, S1 Corporation group president Alan Hale was quoted as saying that, with the new component, “Now MISER users can be much more proactive and effective in cross selling to existing customers.” During experimentation and beta release, S1 Marketing Center received some rave reviews. At New Castle, Ind.-based Ameriana Bank and Trust, S1 Marketing Center marketing initiatives assisted in all manner of branch bank dealings including CDs, deposit account for commercial lending customers, home equity credit lines, IRAs, and even rewards for customers in their silver anniversary with the bank. Ameriana Bank and Trust vice president / sales manager Vicki Popplewell went so far as to call the product “exciting,” touting it for being “very easy to use … When management wants to know who the prospects are for a promotion they are considering, I can find out almost immediately.”

The threesome of Popplewell, information technology vice president Stacy Darling and CEO / executive vice president Timothy G. Clark, all agreed that the tool had been a “key factor” in their recent success. Oswego, N.Y.-based Oswego County National Bank installed the product in six days and found a number of unique uses for the application, including the very handy new user of S1 Market Center, installed the tool in less than a week and has already used it for most interesting and unique applications. “We see Marketing Center as more than a marketing tool,” senior vice president and chief information officer Judy Percy, senior vice president and chief information officer. “…we are already using the product to cleanse and gather account information. If we need, say, the customer’s birth date or an updated address, the tool prompts the teller to ask for this information.”