SABC’s new CRM

The South African Broadcasting Corporation and Microsoft Corp. today announced the deployment of Microsoft Dynamics CRM across SABC’s sales and marketing organization. The solution was implemented within eight months, and phase one of the project was rolled out to 250 employees in the company’s head office.

Currently, Dynamics was being deployed to its network of regional offices. SABC’s network of 18 radio stations draws 24 million listeners daily, and 19 million adults watch its three television channels. SABC Commercial Enterprises currently accounts for 76 percent of SABC revenue.

IMMIX Solutions (Pty) Ltd., a Microsoft Gold Certificate Partner, assisted in implementation.