Sage and Paper

Suddenly going on the offensive against Salesforce.com, Sage Software publicity today released the news that PaperHost, a provider of Web-based document management products and services, had chosen a Sage CRM product over one of its newly taken-on rival. Sage CRM will be implemented to support sales employee collaboration and increase customer satisfaction levels.

PaperHost reportedly rebuffed white-hot CRM provider Salesforce.com due to that program’s complexity, favoring instead Sage CRM’s “intuitive design.” Implementation at PaperHost was performed in tandem with Sage CRM solutions business partner Extremely Productive, Inc.

Extremely Productive made customizations so that billing rates could vary by client and activity, and created custom fields within Sage CRM to track all tasks with billable rates associated. “Since PaperHost is a provider of Web-based services, the company really found value in a Web-based CRM interface that could create synergies between its sales and customer care initiatives,” said Josh Ovett, president, Extremely Productive. “Sage CRM is a great fit because it also offers customization at the user level so employees can adapt the system to their preferences.”

PaperHost’s relationships with customers are now more personalized and interactive because all employees have quick access to each customer’s project status. The use of Sage CRM has increased customer satisfaction levels and is continuously driving new revenue opportunities with new and existing customers. Employees also track key details for each customer such as service requests, call escalation history and resolutions, allowing PaperHost to pinpoint recurring issues and areas for improvement.

Sage Software is a provider to more than 2.6 million small- and mid-sized business customers in North America. Sage products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries.

Sage Software is a subsidiary of The Sage Group plc. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and now has 5.0 million customers served by 10,500 employees worldwide. Incorporated in 2000, PaperHost is an Atlanta, Ga.-based developer and provider of web-based document management products and services.