Salesforce.com Case Study: Revving Up Cars.com’s CRM Initiative
Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. Today, the site lists more than 1.8 million vehicles from 12,000 dealer customers, classified advertisers and private parties. That is a lot of inventory to keep.
It hasn’t always been easy for Cars.com to manage the highly dispersed workforce or learning how to efficiently process hundreds of thousands of transactions each year while still managing to gracefully revamp existing business processes to accommodate differences between B2B and B2C interactions. So they decided to find a better way to manage it all – with a cloud (of course) CRM solution.
Cars.com deployed Salesforce CRM Enterprise Edition and Salesforce CRM Service to more than 180 employees across the U.S and took about three months to complete with the assistance of Model Metrics – a CRM consulting firm and salesforce.com partner specializing in on-demand solutions. A painless implementation was one of the big bonuses for this big move.
Since implementing Salesforce CRM Service, Cars.com has changed the way it does business. The company is more efficient, with agent productivity climbing and shaving off case-handling time by 3.5 minutes per request. Additionally, they’re getting more bang for the buck since their peak agent capacity has jumped dramatically.
Thanks to their newfound team effectiveness in recent months, Cars.com has also been able to enjoy a new level of flexibility in its case management processes. With Salesforce CRM Service allows all case details to be captured and stored in a consistent way – hurray for standardization!
Cars.com is looking forward to evaluating additional ways to use CRM software to automate their growing business to simplify call handling and improve responsiveness to customer requests.
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