Salesforce Hams it up

Now here’s an item relevant for the holidays, at least in terms of American cuisine. None other than the HoneyBaked Ham Company of Georgia has announced the successful deployment Salesforce SFA, Salesforce Marketing and has downloaded applications from the AppExchange directory for 120 of HoneyBaked locations nationwide. The Salesforce solution was used by HoneyBaked Ham to consolidate customer data and achieve instant user adoption.

Application the HoneyBaked Ham Company downloaded from the AppExchange directory included:

• User Adoption Dashboard, an application from Arrowpointe Corporation that analyzes data activity that has taken place over the past sixty days;

• Opportunity Pop-up Calendar, a salesforce.com application that does pretty much what you’d expect with that name; and

• Account Weather Information, ditto.

The HoneyBaked Ham Company further customized their Salesforce home page by creating an “Ask Sylvia” link that allows users to create a case which is automatically assigned to the system administrator. Not only has this solution reportedly delivered faster service, but also assists The HoneyBaked Ham Company in gaining and tracking Salesforce user issues, feedback and requests.