SAP and Siebel may be falling off the top of the CRM ladder
Currently, Forrester rankings show that SAP and Oracle-Siebel are the leaders in CRM software. However, competition is close at their heels. Because the CRM software market has developed immensely in recent years, this has made it difficult to make distinctions between products. The Forrester report stated that the reason Siebel and SAP do so well is because they are both adequate absolute CRM software products that have a tremendously high usability.
Even with the high level of success that SAP and Siebel have achieved with their products, other companies are close behind. CDC, Microsoft, Oracle’s CRM On Demand application, RightNow, and Salesforce.com are all treading close to SAP and Siebel’s waters.
In particular, CDC’s rise in the rankings is due to a new commitment in its marketing strategies. Also Oracle’s other CRM products, (not including Siebel and On Demand) ranked fairly high as well.
As far as the CRM software market itself; it is still considered relatively healthy. A survey conducted by Forrester showed that out of 455 large organizations, 56% had already put into operation a CRM tool and an additional 17% plan to implement CRM software in the next 12 to 24 months. Another survey illustrated that of 286 businesses, 62% of business and IT professionals have put into use or are growing their customer business intelligence solutions.
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