Scribe: Well prescribed for ADESA

CRM and ERP systems provider Scribe Software representatives took a little time to pat themselves on the backs this week, announcing some preliminary results from Scribe implementation at ADESA Inc. ADESA purchased Scribe Insight and the Salesforce adapter program from Scribe and reports better results than ever. ADESA, Inc. acts mainly as an auction house for used vehicles.

The American company has an amazing 11,000 employees and 57,000 customers, making them the biggest such dealer by far. ADESA had been using a combination of Salesforce and Oracle products and, while the former performed satisfactorily in serving the purposes of a national database, Oracle product failed to ease in data retrieval problems. They realized they needed a more comprehensive and accessible way to get to their data, housed in both Oracle and Salesforce.

The goal of a national database was successful with Salesforce, but the ability to quickly and easily retrieve data from their Oracle application fell far short of what was necessary. ADESA CRM integration manager Frank Scott was all enthusiasm for the new system. “Scribe Insight and the Scribe Adapter for Salesforce was intuitive and easy to use,” he said, going on to say that “The training and support from Scribe was better than excellent.”