Sennari to announce a new product that integrates music with mCRM platform

Sennari, a leader in CRM-based applications for mobile phones, promises to make a major announcement at Mobile Entertainment, Content, Commerce & Applications Conference (MECCA) 2006 on April 4. The announcement is related to a new product called MobileTunes. MobileTunes will integrate music with Sennari’s mCRM platform.

MECCA, is being held in Las Vegas and is part of CTIA Wireless Expo. Sennari is scheduled to conduct a 15 minute seminar on "Know your Customer" on the first day of the conference at 3 pm. The short tutorial will familiarize participants with the tools to realize new revenue by using CRM applications, such as mobile gaming.

Sennari will also sit on the "Get Your Game On" panel which is also scheduled for April 4, for one hour, commencing at 4 pm. Also sitting on the "Get Your Game ON" panel are experts from Glu Mobile, Sprint, Qualcomm and Floodgate. The purpose of the panel is to provide insight, commentary and experiences with the object of broadening the industry. The panel will examine the future of mobile gaming and future technology.