She sells Sea Leisure CRM by the seaside

Aquarium operator Deep Sea Leisure announced new customer relationship management software to improve sales intelligence and boost attendance. Chosen for the project was hospitality point-of-sale and head office software Venpos from VcsTimeless, who implemented the system overnight to ensure zero down time. Tills were also installed with chip-and-PIN. Designed specifically for the firm, the system seeks to manage sales histories and contact details to assist in planning targeted promotions. “We operate in a largely cash orientated business,” said Deep Sea finance director Sue Elaiho, an unusual situation these days and difficult to deal with in times of expansion.

Also, because all the new systems are touchscreen, said Elaiho, “lengthy training is no longer necessary, which is important in an industry with a very high turnover of seasonal staff.” The installation follows the recent replacement of the aquarium’s outdated Epos systems. Deep Sea Leisure operates Blue Planet Aquarium in Cheshire, U.K. and Deep Sea World in Fife, Scotland and attracts about 700,000 visitors a year.