Siebel Business Analytics 7.8

The Siebel Business Analytics 7.8 is a significant new launch from Siebel Systems Inc. The latest version of this popular business analytics solution incorporates a number of predictive analytic solutions which results in an improvement in intelligent customer interactions.

The new release also offers new enterprise BI platform products that provide increased functionality. Siebel considers the solution to be a next generation BI and analytics solution that will enable companies to offer role-based information in real-time to the appropriate employee; thereby driving the decision-making process in an effective manner.

Intelligent real-time customer interactions are made possible by the new Real-time Decisions (RTD) products that make use of predictive analysis. Intelligent customer interactions across the various customer-facing channels such as contact centers, websites, etc can result in strengthening customer relationships.

The predictive analytics integrate context and behavior observed in real-time with already present information on the customer and put forward the most appropriate proposition under the circumstances. The solution facilitates the putting forth of intelligent offers, cross-selling, and customer retention management. Industry specific versions of the Siebel RTD analytic applications are available for the communications and media and the financial services sectors.

The applications that comprise the Siebel Business Analytics are modular in architecture and can integrate and convert data, from sources such as Oracle, PeopleSoft, SAP, etc, into information that can be actioned upon by users working in various business functions such as sales, HR, finance, supply chain, etc.

The 7.8 series of analytic applications has been optimized to make maximum use of database platforms such as the Microsoft SQL Server, IBM DB2, Oracle, and Teradata. The Siebel Business Analytics 7.8 offers IT professionals scalable Extract, Transform, and Load (ETL) functionality. siebel.com says:

In addition to the new Siebel RTD predictive analytic applications, Siebel has significantly updated and enhanced its entire analytic applications product family with additional ‘best practice’ metrics and processes, enhanced usability, visualization and interactivity, additional role-specific dashboards, and new analytic agents and workflows.

Go to: Siebel Systems Announces General Availability of Siebel Business Analytics 7.8