Latest CRM Blog

Making good use of customer survey information

Customer satisfaction surveys provide a company with information that they can utilize to improve customer loyalty and employee satisfaction. In order to achieve maximum benefit from customer satisfaction surveys, companies need to look beyond them as tools for comparing month-on-month performances. A customer survey, if it is not followed upon, will lead to a waste […]

The Key Note of Convergence

Many things, you can be sure, were discussed at Microsoft’s Dallas Convergence conference that were ‘extra-agenda’ items but the biggest headline and the most speculation centered around Microsoft’s Dynamics CRM products. Basically, the Dynamics product line will undergo a transformation over the next few years in two phases. The first phase, going on right now, […]

iCarMagic filling a Niche with CRM solutions

iCarMagic is a CRM provider that has found its niche by providing CRM systems that are designed specifically for car dealers. They do it well, so well that iCarMagic has been awarded the Gold Award in the Customer Relationship Management (CRM) category of the Auto Dealer Monthly 2006 Dealers’ Choice Awards. In 2006, for the […]

A realistic approach to CRM

William Zarbock has 18 years experience implementing CRM systems and in his article, he uncovers some truths about CRM and its implementation. His conclusion is that when CRM fails in an organizational setting it is because it had already failed in the minds of management and the users. Why? Because of unrealistic expectations. The excuses […]

You Have CRM But Who’s Using It?

CRM may be the answer to many managerial dreams but only if its used, and used well! Jim Stout, the CEO of Invoke Systems in his article theorizes that not all work groups (or individuals) in any given company will take full advantage of CRM, primarily because people don’t adapt well to change. What’s needed […]

Echopass is First Microsoft Partner to Bring Dynamics CRM 3.0 to Microsoft Users

Microsoft’s VARs, re-sellers and enterprise end users now have access to Microsoft Dynamics CRM 3.0 through Echopass’ EchoSystem(tm) service integration platform. Echopass is a Microsoft-certified managed service partner, a participant in Microsoft’s early access program (EAP) and an acknowledged expert at delivering CRM and hosted contact center solutions to business and industry. In a statement […]

DotCom Mogul: Skeptical About CRM

Graeme Wood, one of Australia’s most successful Internet entrepreneurs fails to see what CRM could possibly do to improve his business. Mr. Wood is the founder and owner of Wotif.com, a web site that books accommodations for hotels, motels, apartments, resorts, guesthouses and bed & breakfasts in 36 countries. Recently, while speaking at a conference […]

FreeCRM’s Partnership with RatchetSoft is sweetened by StrikeIron Integration

FreeCRM.com has entered into an agreement with RatchetSoft that will allow users of FreeCRM to use RatchetSoft’s Ratchet-X software to link their application screens to any web-based application without the need for re-programming or modifying their FreeCRM setup. The initial implementation of the FreeCRM/RatchetSoft partnership will be an integration of FreeCRM with RatchetSoft’s Contact Xtend. […]

SEDONA MRM solution for IntegraSys

IntegraSys, a major provider of customer service products and services for credit unions, has selected SEDONA(R) Corporation’s new product, ProfIT360(TM) as it’s Member Relationship Management (MRM) offering for the more than 1,500 credit unions it serves. Marco Emrich, CEO & President, SEDONA Corporation noted that SEDONA has 30 years of industry experience that compliments IntegraSys’ […]

Data-Mining Tips and Technology

Data mining, the process of searching through vast quantities of data to obtain the data that is useful, is somewhat of an art form and, when approached properly, it can ‘paint’ an undistorted picture of your customer base. Many times, however, in the rush to collect the data that is intended to give you that […]