Latest CRM Blog
Salesforce and Aprimo Release Integrated Software: Aprimo Marketing Studio on Demand with Salesforce CRM
Last week, Aprimo Inc., a consumer and business-to-business marketing solutions company, announced that they will now offer a data synchronization application called Aprimo Marketing Studio On Demand with Salesforce CRM. The Studio on Demand will be a part of Salesforce’s AppExchange 2. Their goal is to improve companies’ lead management process by allowing them to […]
Top Sales and CRM Apps From Salesforce, SAP and More
Salespeople have to stay on the move to make the deal, and now have more freedom than ever to do so. Mobile devices can come with tools to help at every moment of the sales process, from pulling up important lead information from CRM systems to displaying business statistics. Here are four innovative sales applications […]
Salesforce.com’s CEO, Marc Benioff, Makes $100 mil. Donation
Today, Salesforce.com’s CEO and chairman, Marc Benioff, donated $100 million to the University of California in San Francisco Children’s Hospital. This is a private donation from Benioff and his family, and is both the largest donation that they have ever given and the largest donation that UCSF Hospital has ever received. The new children’s hospital […]
Benioff’s Doubtful View of Japan
Reportedly, Marc Benioff loves Apple. He loves iPads. And he loves Japan. In a recent guest column by the Salesforce executive, Benioff describes his 3-week stay in Japan that coincided with the release of the iPad. He watched as the Japanese people completely ate up the iPads in stock and revered the new device. To him, […]
South Africa Turns To Salesforce CRM to Handle World Cup 2010 Traffic
Even South Africa, where only 10.8% of the population uses internet, needs to be operating in the cloud. With the influx of 300,000 soccer fans for the 2010 World Cup, South African Tourism, the lone customer service company catering to the masses, has turned to Salesforce.com for a CRM solution. The government-licensed office had in […]
Hubspot/Salesforce Marketing Tool Case Study: Viridity
Viridity, an energy consumption management software provider, plugs for Hubspot inbound marketing integrated with Salesforce.com. The small company of 11-25 employees saw enormous lead generation growth in the 8 months of using Hubspot Large. Jason Bailey, Viridity’s multimedia specialist, states that the company’s lack of integrated marketing tools was a hindrance. Now, on their website, […]
Microsoft, Customer Care, and Health Insurance Companies
As announced last week at America’s Health Insurance Plans (AHIP) conference in Las Vegas, Microsoft will release its Health Plan Sales Solution for Microsoft Dynamics CRM. This is a customer relationship management (CRM) tool that would allow health insurance plans to move online. The Health Plan Sales Solution is described as a platform allowing for […]
Go Get the GoMo Wallet!
On Tuesday, Gold Mobile and Telecordia introduced the “GoMo Wallet,” a mobile-based Software-as-a-Service (SaaS) customer loyalty solution. The GoMo Wallet is a way for retailers or marketers to use mobile devices to deliver and track loyalty rewards. Two New Jersey based companies, Gold Mobile, a leading CRM and mobile solutions provider, and Telecordia, a mobile […]
Workforce Mobilization by CRM
A competitive business in the global market today requires a mobilized workforce. CRM allows for this mobile workforce without excessive investment into technology for each employee. Instead, CRM capitalizes on efficiency. The relevant customer information and company employees are brought together. CRM brings these major benefits: All-Access CRM data should be available to all employees […]