Latest CRM Blog
CRM for Everyone! Why Hotels Are in Need of Better CRM Programs
Earlier this month, CRM Magazine drew attention to the retail industry as one in need of more CRM; another such industry with room for CRM improvement is perhaps a less obvious one: hotels. There are 4.4 million hotel rooms in the United States, according to the American Hotel and Lodging Association (AHLA), and that number […]
SugarCRM Had A Record 2009, & They’re Poised for A Great 2010
At last year’s Dreamforce, we saw just how aggressive SugarCRM could be when they staged a guerilla marketing attack. Well, it seems the open-source CRM provider is aggressive in all aspects of business, as they reported a record year in 2009. While the majority of companies struggled to bring in money—and stay afloat even—SugarCRM had […]
CRM for Retail to Grow in 2010
This year, the retail industry is one that is expected to adopt significant CRM implementations, as the rise in digital outreach is changing retailers’ marketing orientation in a big way. Online shopping is fast becoming some customers’ preferred method, and with its omnipresence has come some very sophisticated purchasing portals. According to the folks at […]
Forrester Outlines 5 Trends in Application Development
It isn’t just individuals that make New Year’s resolutions—companies make them as well. Forrester Research recently released a report about CRM applications, as a guide to companies looking to tighten up application development without breaking the bank this year. This week, Lauren McKay at CRM Magazine took to the publication’s website and outlined five routes […]
Big News for iPhone CRM in 2010? We Hope So!
We like to spend a bit of time examining iPhone CRM trends here—and mobile CRM in general—and so we can’t end this week without taking a look at the week’s most-discussed item: Google’s Nexus One smartphone. Every time a new smartphone is released, questions arise as to whether or not it will be the mobile […]
KANA & IBM’s SOA Layer – What Will Happen Now That KANA Has Been Acquired?
At the tail end of 2009, private equity firm Accel-KKR announced it would be purchasing KANA Software for $41 million. The acquisition has been finalized, and more details have come to light, and the main difference is that KANA will no longer be a public company. KANA’s VP of Marketing, Keith Goldberg, noted that company […]
Google Fights Microsoft for Small Business Users, Acquires DocVerse
Looks like Google is determined to remain competitive in the small business CRM market, as today they announced they are closing an acquisition of DocVerse, a service facilitating collaboration around Microsoft Office documents. Given the number of small businesses managing CRM via free online applications, this could be big news. San Francisco-based DocVerse has previously […]
iPhone CRM Grows–But Will 2010 Be All About Android CRM?
In terms of mobile CRM, it looks like 2010 is going to be the year the iPhone and Android duke it out. Research in Motion reported better than expected Q3 earnings, but both the iPhone and Android are honing in on the BlackBerry’s livelihood: the enterprise market. (Needless to say, blackouts like the one BlackBerry […]