Latest CRM Blog
Customer Data Used For Application Testing
An interesting study conducted by the Ponemon Institute has thrown up some interesting facts regarding the (mis)use of customer data. Sixty two percent of the companies that were questioned by Ponemon stated that they used real and sensitive customer data while testing and developing applications. Given the fact that the data includes employee, vendor and […]
Infusion Picks Up An Award
Infusion software has announced that its product Infusion CRM has been named “Best SaaS Small Business CRM Solution” by SellMoreNow.com. The Company also received the “Jim Cecil Award for Excellence in Drip Marketing.” Getting a commendation in the already crowded SaaS CRM market is a no mean feat. Infusion CRM won the jury over with […]
Integration of SaaS CRM to your Enterprise Processes
Apparently the jury is still out on the merits of SaaS as a vehicle of distributing software. In an excellent piece Galen Grumen considers actual industry examples where SaaS deployments met with varying degree of success with respect to their integration with core company apps. One aspect that hinders SaaS integration is that SaaS providers […]
Navigating The CRM Maze
It looks like we are fast headed toward another convergence of technologies. According to a recent report from ABI Research traditional map-production technologies are fast becoming obsolete. The reason is the tremendous increase in the volume of map and navigation details that can be managed only with the help of digital-mapping services. This is leading […]
CRM On The Agenda Of Top British Companies
GI Insight, an integrated marketing specialist, has found that an impressive 19% of top UK companies have demonstrated their keenness to implementing CRM by appointing a dedicated Head of CRM. Is that really a measure of commitment to a cause, in government undertakings such a move serves effectively to silence detractors and to show things […]
Everton Scores with TALENT Sport
Everton Football Club has added TALENT Sport all-in-one ticketing and CRM system in an effort to update its customer facing and ticketing technology. The famed Premier League Club got to test its new system, implemented to very tight time scales in October, in a big game when Everton played Liverpool. According to Andy Ward who […]
How Many Verticals still Untouched?
It’s an interesting thought and I am not aware of very many verticals untouched, except perhaps the semiconductor industry. The trend for sometime has been toward offering industry specific solutions as the thinking over the past 5-6 years has been that the horizontal market has played itself out. The big ones Oracle and SAP have […]
It’s not the software dummy
Here’s something that I have always thought about and it seems am on the same wavelength as Shane over at ITWorldCanada. The issue here is regarding the importance that we need to accord to CRM products and in my opinion also how new a thing is CRM. Sure, the term is not more than a […]
SAP feels the need to tap into Web 2.0
It is a telling statement on CRM usage that company employees often prefer to continue with the software they have been using for account management instead of shifting to CRM deployments instituted by the company. SAP has taken cognizance of this fact and in an effort to increase usage among workers, it has announced an […]
Agresso enters the CRM domain
Another entrant into the CRM space. Agresso has been around for more than twenty years peddling its ERP wares to the mid-market services sector and it has decided that the time is ripe now for adding CRM capabilities to its product portfolio. As befits its name Agresso has launched the product aggressively at a global […]