Latest CRM Blog
Profiling consumer profiling
“Consumer profiling” is a concept long since taken for granted by the users and gurus of marketing. Yet in that familiar way 21st century culture so often does, the complexity of a once simply-defined concept has obfuscated its simpler meaning, say, something like “The process of building profiles of consumers based on their purchases. Consumer […]
One week in the life of Salesforce.com
Salesforce.com had a news-making week this week, with the requisite sales wins, deals, and releases. On Wednesday, the firm announced that it will deliver its on-demand CRM applications to Japan Post. Not merely a postal service, Japan Post also functions as a savings bank and financial product provider. Ol’ JP is said to be the […]
SABC’s new CRM
The South African Broadcasting Corporation and Microsoft Corp. today announced the deployment of Microsoft Dynamics CRM across SABC’s sales and marketing organization. The solution was implemented within eight months, and phase one of the project was rolled out to 250 employees in the company’s head office. Currently, Dynamics was being deployed to its network of […]
Guidebook for Oraclers
Nucleus Research, a provider of information technology research and advisory services, today released its Siebel CRM On Demand Guidebook. The guidebook summarizes experiences of both recent and long-time customers of Oracle’s Siebel CRM On Demand in an effort to present best practices in order to maximize value from Siebel CRM On Demand. The book also […]
Cutting edge findings
Pharmaceutical business intelligence firm Cutting Edge Information has released its report on industry CRM. Numbers in the no-nonsense entitled work “Pharmaceutical Customer Relationship Management” show that the average development time of the thirteen profiled CRM programs is 16.2 months. Among key findings were results indicating that the level at which a program runs – here, […]
Astonishing mortgage program
Astonish Results LP (good one – let’s say a 7.0 on the CRMchump Adjective + Noun Name 1-10 Scale) a digital marketing and training company for the mortgage industry, announces the launch of Astonish CRM. Astonish is being dubbed as “the first mortgage focused Customer Relationship Management solution with fully integrated event-triggered email marketing.” Astonish […]
Rave review
In what looks to have been a day of releases, yesterday also saw Entellium announcing the full availability of a new version of its CRM software designed for the small business known as Rave. The hip-sounding name is actually reflective of an interesting progressive philosophy behind the product. Rave was developed using Gamer Influenced Design, […]
Introducing CILM
Puredata CRM, a provider of services and software solution to B2B organizations, yesterday launched its Customer Intelligence Lifecycle Management or – yes, unfortunately enough, it’s time for another acronym – CILM. In explaining CILM, Puredata CRM managing director Julian Bradder said that “CILM is the integration of business processes from multiple disciplines that serve to […]
CDC to merge with Saratoga
Software provider CDC Software, a wholly owned subsidiary of CDC Corporation and general gobbler-up of smaller firms, has announced its signing of a merger agreement with CRM solutions provider Saratoga Systems. The acquisition is expected to be completed within approximately two weeks. Saratoga CRM solutions are designed for companies in the chemical, consumer product, energy, […]
Oracle Siebel CRM On-Demand, take 14!
The CRM industry’s longest-awaited event of the year – well, in Oracle’s estimation, anyway – took place yesterday with the release of Oracle’s Siebel CRM On Demand 14. The big company promises the requisite advanced customization capabilities and comprehensive integration to increase end-user productivity. Siebel CRM On Demand provides embedded analytics and a pre-built data […]