Skura and Novartis team up

A partnership has been announced between Skura Corporation, a closed-loop marketing solutions provider for the life sciences industry, and Novartis Pharmaceuticals Canada. The agreement kicks off what the companies hope is “an innovative initiative to dramatically improve the work-life balance of their Canadian Oncology sales force.”

Under terms of the arrangement, SFX Viewer running on Tablet PC technology will be deployed. SFX Viewer is a solution that allows sales representatives to eDetail physicians with “on message” multimedia presentations.

Skura Corporation is an Oracle certified partner which focuses on the areas of relationship management, life sciences, and customer satisfaction. Skura provides Pharma Best Practice Process Management, customized Siebel implementations, and Siebel application support services to life sciences companies.