Skura, powered by Diesel

Skura Corporation, software provider for closed-loop marketing purposes in the life sciences industry, has announced that Blue Diesel, an inVentiv Health company and a leading interactive healthcare agency, will be deploying SFX Viewer.

SFX Viewer runs on Tablet PC technology; with the software, Blue Diesel seeks to create multimedia presentations “designed to turn a traditional pharmaceutical sales call into a highly effective educational experience for physicians resulting in better message retention and drug knowledge.”

Drug knowledge. I hear ya, man.

Skura Corporation products division president Jeff Wessinger stated that his firm’s SFX Viewer was chosen due to the firm’s demonstrated experience and domain expertise with Oracle/Siebel CRM.

Founded in 1996, Skura Corporation now has clientele in 22 countries; among customers are Novartis, Boehringer-Ingelheim, and Johnson & Johnson. Blue Diesel is an interactive communications company; its flagship product is SMARTdetail.