Soffront CRM version 8.6

Fremont, Calif.-based CRM software provider Soffront Software has released Soffront CRM version 8.6, promising “considerable” enhancements to marketing, sales capabilities, customer support functionality, automation and integration. In marketing and sales capabilities, Soffront 8.6 seeks to improve efficacy in sales. A new module allows the design, execution and tracking of surveys.

Enhanced calendar filtering seeks to allow salespeople to better manage priorities and activities. The new marketing calendar reportedly increases visibility of marketing initiatives. Additional enhancement has been applied to reporting, performance, direct mail, telephone marketing, and document management functions. In customer support, Soffront CRM 8.6 includes a module to manage service-level agreements and a professional services module to assist service providers in planning, executing and managing customer projects.

Other support enhancements include automatic email processing and response, inter-departmental collaboration, customer fora, and self-service. Enhanced automation in Soffront CRM v8.6 includes a visual workflow designer and a process automation to ease in executing business processes. The new version of Soffront CRM also includes a remote asset discovery module to better manage IT assets for remote employees. And chief among the upgrades is the reported improvement to integration with Microsoft Outlook.

The greater flexibility and functionality promised should allow customers to file Outlook email easily within the extant CRM system. More improvement to 8.6 integration comes in back office applications and configuration management software such as Perforce. Self-billed as a pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desks.