StayinFront chosen by McKee Foods and by Talecris

Collegedale, Tenn.-based McKee Foods Corporation has announced their choice to upgrade their StayinFront Consumer Goods CRM system to version 9.3. McKee Foods has been a client of the enterprise-wide CRM applications vendor StayinFront, Inc. for five years already. Commonly known for its production of snack food, McKee boasts some 3,300 distributors in North America.

McKee Foods Corporation Sales Information Systems Manager Jerry Griswold was quoted as saying that “we felt the core functionality [StayinFront] offer in their new Consumer Goods product supports our initiatives,” and so the upgrade proceeded. “We’ll make some configuration changes to meet our exact workflow processes,” assured Griswold, “and I think our field users will appreciate the new features.”

The announcement of McKee Foods Corporation’s upgrade to the CRM solution StayinFront Consumer Goods 9.3 followed on the heels of an earlier announcement that North Carolina-based Talecris Biotherapeutics had contracted the enterprise-wide CRM applications vendor StayinFront, Inc. to “manage all points of customer interaction,” according to StayinFront press material.

Talecris will be using StayinFront Pharma 9.3, a product touted as specific to needs of pharmaceutical firms. StayinFront Pharma Companion will be used on Mobile 5.0 hardwarde, StayinFront Analytics will be initialized, and Talecris will employ StyinFront support in help desk services, data center hosting, asset management, and project management. Through this far-reaching deployment of product, StayinFront aims to provide all implementation services and data services in migration and integration. Talecris is a company representing $1 billion in revenue in 2005 and over 1,800 employees.

Firm headquarters are located in Research Triangle Park, North Carolina. Talecris is a biotherapeutic and biotechnology company involved in critical care treatments for life-threatening disorders. Talecris represents yet another conquest for StayinFront CRM in the pharmaceutical sphere. Last year, Bradley Pharmaceuticals, Inc. implemented the StayinFront CRM platform, StayinFront Panorama and StayinFront Visual Elk.