Stop the presses: ‘skins and ‘Centric partner up

Dealerskins, a provider of automotive dealer web-based CRM solutions, announced today partnership and integration with DealerCentric Solutions to incorporate the somewhat awkwardly designated DCS "Get Pre-Approved in Seconds" program into its websites.

The program pretty much does what the name says, designed to pre-approve customers online within seconds, based on dealer-defined credit criteria. The application can be customized to the look of the Dealer’s website and integrated into lead generation and CRM systems. The interactive software includes audio, text and video messages.

DealerCentric has created a gateway to vehicle purchase lead management tools that seamlessly integrate the Auto Sales process with the Auto Finance process. Capturing vehicle purchase leads from Auto Dealers various lead generation sources, DCS also integrates with Auto Dealers existing CRM, AFS and DMS software vendors.

Dealerskins, a division of Dominion Enterprises, provides automotive dealers “beautiful, powerful, distinctive web solutions.” (That’s what the PR says, and CRMchump runs it here because “beautiful” is a fantastic, rarely-used word in the universe of CRM solutions propaganda.) Dealerskins was founded in July 2000.

Dominion Enterprises, headquartered in Norfolk, Va., is a media and information services company serving employment, real estate, automotive, recreation and industrial markets in the US. The company boasts more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 websites including ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com reaching more than 8 million unique monthly visitors. The company employs nearly 6,600 and boasted annual revenue of over $850 million in 2006.