Strategy and Management exhibition announced

The dates and location for the “Customer: Strategy & Management 2006” exhibition have been announced on the UK-based Customer Management Community website. In what is billed as “the UK’s only event focused on helping organizations acquire, retain and grow more profitable customers,” the event will take place at the Birmingham, UK, NEC on June 21 and 22. The expo is targeted for customer service, marketing and sales managers, directors and department heads.

To accentuate the importance of such a convention, the Customer Management Community press release cited statistics from a Harvard Business Review-published Bain & Company study. Said study revealed that gaining of a new customer is up to seven times more expensive that retaining an old customer. This means in turn that a five percent customer-retention increase can be parlayed into a profit increase of up to ninety-five percent. The Customer: Strategy & Management 2006 exhibition seeks to enhance the opportunities for extant organizations to maximize the potential of their customer relationships.

Some features of Customer: Strategy & Management 2006 have been detailed as well. There will be keynote speeches daily, a seminar program and free consulting. The Customer Management Community expects some one hundred representatives of marketing, customer service and sales solutions to pitch their wares of costumer acquisition and retention.

The panel discussion is to be entitled “The Great CRM Software Debate.” Moderated by Customer Management Community editor Stuart Lauchlan, the discussion will feature participation from Salesforce.com, Sage and Oracle representatives and an industry expert to be named later. The topic is, naturally, the future of CRM systems; more specifically, addressing of issues such as blending technology, management shifts, personnel and customer skills, and business strategy will be on the table. Registration can be done at www.customer-event.co.uk.