Success in bilingual tech

Draig may not yet be a household name in most markets, but in Wales, they’re discussed in two languages. This Bangor-based firm represents one of suddenly many companies specialized in bilingual software and bilingual business solutions. Early results from 2006 have shown two new Draig-produced products based in the Welsh language to have seen notable success.

Draig’s web-based information directory draig.PMD enables organisations to publish directories containing records from a range of information providers. The fully multilingual customer relationship management application produced by Draig involves data management, addressing, mail merge, language tracking and switchable user interface features and is based upon good old Microsoft CRM. Draig is representative of the bilingual solutions market at present; the firm has remained small though growing and has essentially cornered its native market.

Draig, like many others, are considering markets across the Atlantic, including Canada, which is sorely lacking in certain necessary multilingual CRM requirements currently unfulfilled by extant solutions. According to Draig spokesman Wayne Francis in an online interview, however, some things will remain no matter how large or bizarre the expansion: “The core offering has always been the provision of high quality bespoke software development services. Typically solutions are database-oriented, utilise a web architecture and are based on the Microsoft platform. This will remain a key focus of the company.”