Ta, Tata!

Tata Motors passed a milestone this week, as folks from the company announced that its integrated customer relationship management/dealer management system initiative has now covered 1000 locations in India and abroad.

Implemented in phases since 2003, the combined on-line CRM-DMS initiative now supports over 15,000 users within the company and among its channel partners in India and abroad to conduct customer-facing transactions. The complex implementation is accomplishing in part via partnerships with heavy hitters like CMC, IBM, INCAT, Oracle, Mercuri International, Quality Kiosk, TCS, Tata Indicom, TIVS (Tatanet) and VSNL.

Tata Motors built the DMS using Oracle’s Siebel verticals and now uses Siebel CRM and Siebel Analytics for all pre- and post-sales operations. The implementation was performed on IBM’s high-end Power5 servers and enterprise storage. Reportedly, Tata’s is one of the largest Siebel CRM implementations anywhere in the world.

Tata Motors has also partnered with IBM to become IBM’s first automotive on-demand client in India.