CRM is supposedly on a comeback trail with a vengeance, hot on the heels of the last post I made regarding CRM’s comeback, here’s another one. This time it is from the UK and it says that faced with recession, companies are caught between trying to conserve finances and trying to get the best out […]
An article on the website Customer Strategy titled CRM: The comeback kid has an element of humor for me. I mean it’s becoming so regularly monotonous to hear that CRM is going strong/will make a comeback inspite of so many deployment failures. I guess if there is one technology that is making its vendors and […]
Gartner has issued some sage advice for CIOs who wish to target, attract, and retain new customers. It is the outcome of a worldwide survey of 1,500 CIOs by Gartner. The research firm has outlined seven initiatives that organizations should focus on to build customer loyalty and satisfaction. The suggestions stress those aspects that are […]
Oracle has stated that the growth prospects for its CRM and on-demand CRM solutions are looking good in the Asia Pacific region. The company’s partner base in the Asia Pacific, consisting of Siebel CRM On Demand resellers and implementation experts, has increased to more than 48 in the short span of 12 months. A little […]
An interesting interview of David Peterson — CEO of PowerHouse Consulting at VoIP-News throws light on the process of integrating CRM with call-center telephony. David talks about the issues that crop up when integrating a CRM solution with a call-center. These include selecting the right intermediary server for converting the proprietary language of the telephony […]
A new report, this time from Forrester Research, has found that companies that companies that have implemented CRM need to do a rethink on their strategy processes if they are to realize more benefits from the solution implemented. Factors necessitating a change in strategy include the growth of SaaS and a consolidation of vendors. Basically, […]
This is an aspect of CRM that is indeed worth a thought by industry worthies – how to align CRM and manufacturing. CRM focuses on the customers and aims to make the entire process customer-centric whereas most manufacturers belong to the school of thought that extols lean manufacturing where emphasis is placed on productivity and […]
An interesting study conducted by the Ponemon Institute has thrown up some interesting facts regarding the (mis)use of customer data. Sixty two percent of the companies that were questioned by Ponemon stated that they used real and sensitive customer data while testing and developing applications. Given the fact that the data includes employee, vendor and […]
Apparently the jury is still out on the merits of SaaS as a vehicle of distributing software. In an excellent piece Galen Grumen considers actual industry examples where SaaS deployments met with varying degree of success with respect to their integration with core company apps. One aspect that hinders SaaS integration is that SaaS providers […]