The overall goal of small business CRM (Customer Relationship Management) is to find, attract, and win new clients with the hopes to retain the clients that a company already has. Additionally, organizations implementing small business CRM look to bring back former customers and reduce the costs of marketing and sales support activities. However, merely implementing […]
New players join Oracle Siebel, Microsoft and Salesforce.com as the market seeks to empower agents and deliver next-generation service. There aren’t a lot of commonalities between the listed vendors in Magic Quadrant except that they have systems to help customers post-sale. To be fair, very few enterprises have cookie-cutter customer service requirements and these vendors […]
Big news for the CRM market today: Pegasystems announced plans to acquire Chordiant Software, the “customer experience optimizer.” Pegasystems and will be purchasing Chordiant for $161.5 million, or $5 per share. The deal was approved unanimously by both companies’ boards, and is expected to finalize in the second quarter of this year. As Pegasystems specializes […]