TARGUSinfo chooses Salesforce

On-demand business services provider Salesforce.com today announced that TARGUSinfo, a provider of on-demand data, is using the Salesforce AppExchange platform in integrating and optimizing cross-department operations. TARGUSinfo noted certain goals achieved, a single, central hub for prospect and customer communications across marketing, sales, finance and human resources.

TARGUSinfo installed the AppExchange Platform to build and deploy custom applications such as the Finance and Contracts and Gifts functions. Of note was the applications TARGUSinfo deployed from the AppExchange directory, including: Vertical Response, a program from partner (what else?) Vertical Response that creates targeted campaigns; and salesforce.com creation Recruiting Manager, an application that seeks to offer a structured, consolidated way to track and manage the recruiting process. Vienna, Va.-based TARGUSinfo was founded in 1993, and bills itself a pioneer in the development of specialized on-demand data that is uniquely refined, relevant and actionable – to help companies optimize interactions and provision information services. Salesforce.com is currently the market and technology leader in on-demand business services.

Salesforce.com’s on-demand platform AppExchange allows the building of powerful new applications, customization and integration of the Salesforce suite. Salesforce.com today manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices, America Online, Cendant Rental Car Group, Dow Jones Newswires, Nokia, Polycom and SunTrust.