The Internet impacts advertizing

The web has impacted marketing and advertising in a major way and the growth of broadband has brought more people within proximity of companies that have an online presence. The growth of broadband has also meant that the consumer can decide upon the time and extent to which he wishes to interact with a company online. Companies that have realized this are concentrating on building their web presence in a manner that will allow users to enjoy as personalized an experience as possible. crm-daily.com says:

Companies using content management solutions (CMS) now are attempting to use this process to cover records management, digital asset management and collaboration, as well as the typical document management, Web content management, and imaging — all of which contribute to the personalization of the end-user experience.

Go to: A New Look at Web Site Personalization