The Voice of the ‘stone

CRM solutions provider Mindshare Technologies has announced that Firestone Complete Auto Care and Tires Plus have selected Mindshare’s Voice of the Customer solution. Voice is 24/7 and web-based reporting providing metrics such as store rankings, trends, and goal performance. Reporting includes customer voice, text comments, and customer call back tracking.

BFS Retail & Commercial Operations, LLC is headquartered in Bloomingdale, Ill., and is said to operate the largest number of company-owned automotive retail generalist stores in the world, with over 2,200 locations across the United States and Canada.