There you are, Ms. Rojo!

Ah, it’s been a few days since we’ve heard from the wonderful Clarisa Rojo and go-getting Philippines-based Software Effective Solutions Inc.

Today, Rojo et al bring the news that British Airways will be testing SES’s excellently named Effective CRM mobile module software for its Executive Club program mobile communications.

British Airways plans to test Effective Mobile’s suitability to upgrade and manage BA cellular communications for their upper-crusty members. The airline plans to use Effective Mobile to send information and special offers to Executive Club members and allow members to make their reservations on their mobile phones as well.

British Airways is the United Kingdom’s largest airline and the third largest overall in Europe. BA flies to over 550 destinations worldwide and reportedly offers more flights from Europe across the Atlantic than any other operator. In 2006, British Airways flew over 35 million passengers and was awarded the Skytrax Airline of the Year award.

(“Awards! They do nothing but give out awards! I can’t believe it. Greatest, greatest fascist dictator, Adolf Hitler!” –Woody Allen, “Annie Hall”)

SES Inc. is a Philippine-based software company providing enterprise software to small enterprises, medium-sized enterprises and telecom operators in functions such as workforce management, call centers, and resource management. Effective CRM is a Customer Relationship Management tool specialized for the current and future needs of small enterprises, medium-sized enterprises, and large telecom operators in the Asia Pacific region.