This Bud’s for SES

SES CEO Clarisa Rojo is again in the industry news today, announcing the imminent launch of beta testing for SES flagship product Effective CRM at Anheuser-Busch. The Effective suite includes modules for customer service; inventory; marketing and sales; and mobile solutions.

Following an agreement between SES and an approved supplier of Anheuser-Busch, SES is making preparations to implement several CRM applications in Anheuser-Busch business units.

Said Rojo, “A beta test on the site of this renown, world-class company signals a promising step forward for Effective,” adding that “Anheuser-Busch constantly strives to enhance the experience it provides to its customers…” (“Strives to enhance the experience,” eh? Perhaps the company would be better off striving to brew a drinkable beer.)

“We are very confident that Anheuser-Busch will reap the benefits of the application based on Effective SES CRM infrastructure within a very short time,” said Rojo, “and the trial will pave the way for a comprehensive implementation in Anheuser-Busch’s divisions worldwide.” Well, we’ll be sure to keep an eye on the success of this program at CRMchump.

St. Louis-based Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light; operates twelve breweries in the United; States and has operations around the globe. Anheuser-Busch beer sales make up 48.8 percent of the U.S. market.

To be fair, though, company PR reminds us that the company is more than a beer maker: one subsidy is a top U.S. manufacturer of aluminum cans as well as America’s top recycler of said tins. Anheuser-Busch also has interests in malt production, rice milling, real estate development, turf farming, metalized and paper label printing, bottle production, transportation services, and adventure park entertainment.

SES Inc. is a Philippine-based software company providing enterprise software to small enterprises, medium-sized enterprises and telecom operators in functions such as workforce management, call centers, and resource management.