Tough Economy Shifting Company Strategies
With the current turmoil plaguing our economic markets, companies are increasingly looking for effective ways to cut costs and increase revenue. What type of strategies will enable companies to survive today and allow companies to prosper tomorrow?
As the economy continues to suffer, many people try to adjust for the times by cutting back on their own spending. This poses problems for companies looking to expand and reach out to more customers. The worsening economy causes people to reel in their spending and cut down on their expenses. Businesses must recognize this trend and adapt to the changing consumer market. Companies who dedicate a major portion of their expenditures towards attracting and advertising to new customers will probably not be very successful in the current economic conditions.
The most successful companies in economic turmoil are those who adopt the right strategy. Maintaining and building up existing customer relationships leads to a solid customer base and much more stable revenue. This could not only help your company survive now, but also helps your company prosper in the future. Building up existing customer relationships lead to more loyal customers that can be pivotal in the growth of your company in the future. How a company chooses to manage their customer relationships is key to determining how successful the company will be not only now, but in the future as well.
It is much cheaper to maintain a customer relationship rather than try to build a new one. Keeping existing customers is much more cost effective than it is to attract newer customers. But, what can companies do now to maintain these existing customer relationships?
CRM Software aids companies by providing the tools necessary to effectively maintaining existing customer relationships. Although companies may choose to cut back on expenditures during this tough period, it may be wise to re-look at your existing CRM strategy. Is the current CRM solution doing the job? How are customers reacting to their customer experience now? What other features do you feel are missing from your current CRM Software?
Investing in the right CRM solution can be the difference between keeping and losing customers. There are many advantages to having the right CRM solution available for your company. Some of the benefits your company can enjoy by choosing the right CRM solution are:
– Streamlined Business Processes
– Improved Customer Service leading to strong Customer Relationships
– Improved Accuracy and Efficiency of employees
– Reporting Tools to help better gauge company performance.
Hi! Sorry for the error above! I wanted to say that businesses are already cutting costs in countries where the economic crisis has not even started. I also see them switching from promotions and special offers targeted at gaining new customers to promotions for the existing customer base, to make them feel appreciated and make sure they stay.
Alina
I think you hit the nail on the head here. Not only can a good CRM save a company money, but the intangibles such as time, energy, productivity and more are all benefits of a good CRM that is used properly.
Thanks for the info.
Mark
http://www.salesnexus.com
Businesses are under pressure to innovate as never before. They must respond instantly to changes in their market places. So they need products that are simple and adaptable. Products like SalesForce and Oracle on-demand are not poor products per se, but they are too unwieldy and complex for most organisations to use properly. I cannot tell you how many conversations I have had over the past year with managers who have purchased these products, often on expensive multi-user licences, simply to have them languish unadopted by a majority of the employees they were bought to serve.
The key to a successful CRM deployment is getting buy-in from the end users. Too many systems are bought by senior management. But if the CRM offering is simple and quick to get going, employees, especially sales staff, will find multiple reasons not to use it.