Twice as (Customer) Effective

Customer Effective, a Microsoft gold certified partner and provider of Microsoft Dynamics CRM, announced a couple of successes this week in CRM implementations.

First up was Formetco, with which Customer Effective interfaced system with Microsoft Great Plains. Customer Effective also provided user training.

Formetco will be employing the CRM in schedule adherence, resource allocation, progress reviews and budget management. The agreement between Formetco and Customer Effective is ongoing, with Customer Effective continuing to work with Formetco to fine tune key performance indicators and dashboard reporting.

Customer Effective also announced its delivering of CRM to improve the customer service needs of Independent Purchasing Cooperative Inc.

IPC manages a value-based food service supply chain for over 24,000 Subway outlets in the United States and Canada. Customer Effective was selected as an expert to develop, deploy and manage a fast-track CRM implementation for IPC.

Chosen for their successful CRM implementation and support services record, Customer Effective led the project which included integration with an existing in-house membership database application IPC uses for tracking all franchise information. As a key component of the implementation, Customer Effective provided comprehensive user training and post-deployment support.

IPC uses CRM to track customer calls, emails and questions from initial inquiry through resolution.

Founded in 1968, Formetco is a full service supplier for the outdoor advertising industry.

Headquartered in Greenville, SC, Customer Effective is a specialist in customer interaction solutions based on the Microsoft Customer Relationship Management platform. The company has been engaged in over 200 Microsoft CRM implementation and development projects.

IPC is an independent Subway franchisee-owned and operated purchasing cooperative. IPC negotiates the lowest costs for purchased goods and services for Subway outlets.