Two heartbeats

Heartbeat Software, the leading provider of key opinion leader (a.k.a. KOL) management solutions for the pharmaceutical industry, has signed deals with two of the top ten pharmaceutical companies to implement Heartbeat’s KOL Management platform. Though unnamed in press material, Heartbeat reassures us that both pharmaceutical companies have a strong global presence and the Heartbeat suite will be rolled out globally after an initial launch in the United States.

Heartbeat’s KOL management suite is a collection of software tools that seek to assist pharmaceutical and biotech companies in managing the entire KOL management lifecycle including KOL interaction tracking, KOL profiling, segmentation, publication analysis, speaker program management, honorarium tracking, KOL portals, and KOL content management.

Alongside the announcement, Heartbeat representatives remind of research firm Forester and its review entitled “The Forrester Wave: Key Opinion Leader Management Platforms, Q2 2006.” This study of seven KOL Management vendors undertaken in June had Heartbeat Software’s current offering taking top spot. Report author Elizabeth W. Boehm wrote that the Heartbeat KOL management suite “is an especially good fit for buyers that want a soup-to-nuts KOL management solution.”

Headquartered in New York City, Heartbeat Software is a provider of KOL management solutions for the life sciences industry and marketing content management solutions for the financial services industry. Heartbeat Software’s client base includes over fifty of the Fortune 500 firms. Heartbeat Software’s KOL management software is currently being used by over 100 pharmaceutical and biotech departments.