Two million pound account handed to WDMP

Two million pounds sterling? A brilliant deal for early in the week, old chap! That’s the way it panned out for WDMP Communications Ltd. on this Tuesday, with London-based package tour operator Thomson Holidays handing over its £2 million (approximately US $3.74 million) UK customer relationship management and customer-acquisition business to WDMP.

Thomson is contracting for a direct and online strategy, primarily targeting its existing customer database; activity will include a series of monthly mailings, which will be personalized based on customer history. This drive, which is scheduled to begin later this year, will be supported by an online and email campaign created in-house.

According to Nielsen Media Research, Thomson Holidays invests more than £19 million (approximately US $35.56 million) on promotional activity in the UK, making it one of the biggest spenders on direct activity in the sector.

The tender was a result of parent company TUI’s review of the £15 million (approximately US $28 million) UK advertising account for its Thomsonfly and Thomson brands.